Contact Information
- Hal Nesbitt
- 1926 Elkin Street, Alexandria, VA 22308
- 703-628-4128
- hal@halnesbitt.com
- Portfolio: http://portfolio.halnesbitt.com
Professional Profile
My name is Hal and I am a Web Developer. And a Graphic Designer. And a Database Administrator. And a Marketer. And a Project Manager. And an Information Technology Executive and Strategist with over 10+ years of experience. But what I really am is a Problem Solver.
I pride myself on being able to solve problems, ranging in complexity from search algorithms to making your computer boot faster to choosing a background color for a layout. I believe that anything is solvable; it simply requires an understanding of the full scope of the problem and the willingness to take the problem head-on. This is what makes a person such as myself so valuable; I have the keen ability to translate issues from top-level ideas to technical solutions, with all steps in between - from design to delivery. It's a skill that has carried me far and has carried the organizations I work for even farther.
Work Experience
June 2021 - Present
Senior Vice President for Information and Outreach
American Society of Nephrology, Washington, DC
Oversee the Information and Outreach Team, an integrated business unit consisting of Marketing, Communications, Data Science, and IT, including strategic management of all technical and data-focused projects, developing marketing initiatives and communications plans, directing the press/media program, and full stack development and coding for several websites and integration projects. My current responsibilities focus on leveraging the synergies of combining our technical and content teams, including:
- Developing dynamic marketing and communications strategies for promotion of educational programs and organization initiatives
- Creating advanced segmentation and messaging design for precision product positioning
- Working with press and media to maximize public impact of messaging
- Building data science and data analytics systems to allow for enhanced decision-making and business intelligence
- Supervise and support internal IT infrastructure, including network, email servers, software, workstations, and security
- Design, create, and maintain all aspects of multiple organization websites, using ASP.NET, PHP, JavaScript, XML/XSLT/SOAP, JSON, and REST
- Technical lead and primary administrator for Abila NetFORUM, our membership database and Association Management Software (AMS)
- Serve as Information Technology and Marketing/Communications liaison to society leadership council and provide recommendations for strategic planning
- Increasing levels of responsibility and job scope with promotion from Vice President of Information Technology
January 2016 - May 2021
Vice President of Information Technology
American Society of Nephrology, Washington, DC
Oversaw the Information Technology Department, which included strategic management of all IT projects, preparing business plans and proposals for technology ventures, and full stack development and coding for several websites and integration projects. My responsibilities focused on expanding our online distance learning and membership offerings, and included:
- Designed, created, and maintained all aspects of multiple organization websites, using ASP.NET, PHP, JavaScript, XML/XSLT/SOAP, and Flash
- Technical lead and primary administrator for Abila NetFORUM, our membership database and Association Management Software (AMS)
- Managed vendors and integration projects to achieve strategic organizational goals involving AMS and membership data
- Supervised and supported internal infrastructure, including IT staff, network, email servers, software, workstations, and security
- Served as Information Technology liaison to society leadership council and provided recommendations for strategic planning
- Increasing levels of responsibility and job scope with promotion from Director of Marketing and Information Services
September 2013 - December 2015
Director of Marketing and Information Services
American Society of Nephrology, Washington, DC
Oversaw the Marketing Department and Information Services Team, which included strategic planning of marketing initiatives, as well as day-to-day execution of technology operations. My responsibilities focused on the tactical delivery of electronic communications in order to facilitate membership growth, and included:
- Managed all technical aspects of electronic communications including website, discussion lists, forums, and broadcast emails
- Supervised development of marketing plans and worked with department heads to formulate and execute marketing goals
- Performed traffic analysis and developed content strategies using Webtrends and other analytic platforms
- Increased levels of responsibility and job scope with promotion from Associate Director of Information Services
September 2011 - August 2013
Associate Director of Information Services
American Society of Nephrology, Washington, DC
Managed the Information Services Team, concentrating on growth of electronic offerings and the establishment of a formal Marketing Department. My responsibilities focused on the establishment and refinement of best practices spanning all departments, and included:
- Established enterprise-wide IT structure, financial/operating controls, and best practices for marketing communications and brand management
- Leveraged technology to establish reliable reporting and processes to Finance Department for use in day-to-day operations and formal audits
- Redesigned ASN website from previous 2007 version, with focus on modularity, Object Oriented Programming (OOP), and responsive design
- Increased levels of responsibility and job scope with promotion from Sr. Manager, Information Services
September 2008 - August 2011
Sr. Manager, Information Services
American Society of Nephrology, Washington, DC
Established the Information Services Team, a strategic business unit of the Member Services Department that combined traditional elements of marketing/communications with emerging technology-related systems and mechanisms for interacting with a broad and diverse membership base. My responsibilities included:
- Established a formal Information Services Department, the precursor to the Information Technology Department
- Developed integration mechanisms for online systems to interact with membership database and AMS software
- Constructed and implemented online surveys for marketing research and research projects
- Increased levels of responsibility and job scope with promotion from Website Developer
August 2007 - August 2008
Website Developer
American Society of Nephrology, Washington, DC
Redesigned the previous iteration of the ASN website, focusing on standards-compliant code and interoperability across all browsers and constituent computer systems.
- Created all code using XHTML Transitional 1.0 standards and upgraded platform from ASP.NET 1.1 to ASP.NET 4.0
- Implemented 508 standards and best practices for supporting accessibility and user defined controls throughout website
- Consolidated and modernized disjointed data stores from legacy controls and defunct Content Management System (CMS)
June 2004 - August 2007
Program Manager
Mathematical Association of America, Washington, DC
Provided overall support for national network of 27,000 members, 29 national sections and 539 student chapters. My primary responsibilities included facilitating electronic communications through web development, email list administration, and online data collection tools.
- Managed Section and Special Interest Group requirements, including budget review, report analysis, and newsletter design and copywriting
- Administered online forums and survey software and assisted with coding and production of program webpages and microsites
- Worked with vendors and educational institutions to develop print materials, including brochures, booklets, and other educational/promotional items
- Handled all onsite A/V requirements and troubleshooting for Short Courses at national meetings
- Increased levels of responsibility with promotions from Program Assistant to Program Coordinator to Program Manager
December 2003 - April 2004
Marketing and Sales Support Specialist
Visual Systems Integration Group, Woodbridge, VA
Served as primary marketing contact for videoconferencing distributor. Responsibilities focused on business-to-business (B2B) marketing, and included:
- Created all advertising strategies, including design, copy, and placement for complete product line
- Implemented direct mail campaigns using highly segmented distribution lists
- Created custom writing/presentation materials for dealer support
- Coordinated trade shows and product exhibiting
Education
2007 - 2009
Master of Business Administration
The George Washington University, School of Business
Summa Cum Laude, 3.9 GPA
- Concentration in Management of Science, Technology, and Innovation
- Top one percent of graduating class
- Recipient of PMBA merit based academic scholarship
2000 - 2003
Bachelor of Science, Marketing
George Mason University, School of Management
Cum Laude - 3.6 GPA
- Concentration in Communication and Advertising
- Top ten percent of graduating class
- Beta Gamma Sigma National Business Honor Society
- Golden Key International Honor Society
- Excellence in Major Award, School of Management, May 2003
- The National Dean's List, National Honors Registry, 25th ed., 2002
1998 - 2000
Associate of Arts, Liberal Arts
Northern Virginia Community College
Cum Laude - 3.4 GPA
- Concentration in English and Creative Writing
- Completed Honors English Program
Awards
2019
Prominent Patriot in Business
George Mason University
Given annually to the top 20 notable GMU business alumni for their contributions and leadership in their communities and respective fields.
The measure of success is not whether you have a tough problem to deal with, but whether it is the same problem you had last year. John Foster Dulles Former Secretary of State
Technical Skills
JavaScript
Expert, 10+ years
Full spectrum of JavaScript development, from procedural to OOP to plugins to prototyping. JavaScript is my favorite language.
ASP.NET
Expert, 10+ years
My main server-side platform. I have been developing the ASN website in this environment since the early days of ASP.NET 1.1.
PHP
Advanced, 10+ years
PHP was the first server-side language that I learned and I still use it for the majority of my freelance clients, as well as auxiliary ASN sites.
ActionScript
Expert, 10+ years
I was primarily a Flash and ActionScript developer for many years, and I still use it for rich media applications and 3D animations.
SQL
Advanced, 10+ years
Database administration, including SQL Server, MySQL, SQLite, even MS Access - SQL goes hand in hand with web development.
Graphic Design
Advanced, 10+ years
Specializing in web graphics, I am well versed in using the entire web/print/layout suite of software in Adobe Creative Suite.
Server Administration
Advanced, 10+ years
Experience running IIS and Apache sites, as well as general server administration (including email) and network configuration.
Malware Fighter
Advanced, 10+ years
Viruses, spyware, malware - they are the scourge of IT professionals everywhere. I have yet to lose a fight to malicious software.
Random Portfolio Samples
Contact
The best way to reach me is via email at hal@halnesbitt.com. If you are one of those social media types, then feel free to contact me through Facebook or LinkedIn. Or if you are in a rush, just send me a quick note with the form below.
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